At Kuba, we believe in breaking barriers - whether that’s in transport, technology, or sport. This International Women’s Day, we’re proud to celebrate the incredible contributions of women in mobility while also highlighting our new partnership with Harlequins Women.

International Women’s Day (March 8th) is a celebration of the achievements of women and a call to action to #AccelerateAction, improving women’s rights and gender equality around the world. At Kuba, we’re proud to partner with Harlequins Women, a rugby team that’s breaking down barriers in sport and providing the next generation with female role models. With their team work, resilience and passion, they inspire young girls to love and play the sport.

We’re thrilled to support Harlequins Women, a team that shares many of our values. Our technology is designed to make transport more accessible and inclusive – to help all people feel supported getting to their destination – whether that’s for work, culture or to enjoy sports like rugby. For female transport users, safety is paramount, and our mobile app is one way we’re removing the fear factor from travel. With real-time information, rider alerts and notifications, women can be informed about unsafe situations and make alternative travel arrangements. 

A Shared Vision: Kuba x Harlequins Women

At Kuba, we believe in breaking barriers: challenging the status quo to shape a more inclusive future. We’re excited to support a team that embodies many of our core principles. Harlequins Women have been trailblazers in rugby, challenging stereotypes and redefining what’s possible.

Jade Konkel, Harlequins Women's Captain said, 

“Harlequins Women's commitment to our ‘team first’ mentality is a true reflection of the strength, spirit and togetherness of this group.

 Within the group, we are given the confidence to push boundaries, break barriers, and show the world what it truly means to be brave, physical, and entertaining both on and off the pitch!”

Kuba’s six pillars

At Kuba, we don’t just build transport solutions, we’re passionate about driving change. Our six pillars define how we work, and many of these align with the incredible impact Harlequins Women is making in their sport every day. Throughout this season, we’ve seen many of our pillars mirrored by action on the field:

Customer obsession – Whether its customers or fans, success starts with putting the people that matter first, being determined to bring them the best experience possible. 

Raising the bar – The athletes of Harlequins Women, like Kuba, never settle for “good enough” – they refuse to accept mediocrity and always push for excellence.

Community – Harlequins Women and Kuba both believe in fostering strong communities, bringing people together, whether through better mobility or a shared love of sport.

First principles – We don’t just accept the way things have always been. We reimagine and innovate. We celebrate a fresh approach or daring new tactics, even when we don’t win.

Personal accountability – Even though we’re a team, success comes from every individual owning their impact - when we are each accountable, nothing can stand in our way.

Production over perfection – We move fast, we try new things, and we learn from every step forward. It’s a pillar of Kuba’s, but it could easily be one of Harlequins Women’s mantras! 

Championing the women who #AccelerateAction

We’re proud to stand with Harlequins Women, supporting their journey as they inspire future generations to let nothing stand in their way. 

At Kuba, we’ll continue to drive progress, fostering innovations in mobility, which benefit everyone, and help to create a level playing field for accessing opportunity. Just as Harlequins Women are redefining the game, we’re redefining how people move.