Kuba Renews Official Partnership with Harlequins Rugby Union Club for 2025-26 Season

Kuba Renews Official Partnership with Harlequins Rugby Union Club for 2025-26 Season
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Welcome aboard for year two. Kuba has renewed its official club partnership with Harlequins for the 2025–26 campaign.

As Kuba embarks on a second consecutive year of partnership with the Famous Quarters, it’s aiming to build on a strong first season with the Club, strengthen its alliance with the women’s team and make an even bigger impact on and off the pitch. Becky Lalanne, Programme Director, Kuba Group, says:

“Our partnership with Harlequins Women celebrates shared values of excellence, innovation, and progress. We’re proud to continue supporting women’s rugby at an incredibly exciting time for the sport, as it gains momentum and recognition on a global scale.” 

Two Harlequins team members – Ellie Kildunne and Lucy Packer – were among the England squad that triumphed in the Women’s Rugby World Cup on September 27. Ellie was one of three players who scored tries at Twickenham, sealing victory in the thrilling finals clash between the Red Roses and Canada’s Maple Leafs.

Michael Hart, Chief Revenue Officer at Kuba says, “In this test of endurance, the Red Roses stepped up to the challenge, demonstrating both team strength and individual brilliance in their winning campaign. The same qualities shine in the Harlequins women’s team, as it sets its sights on a successful season.”

At Kuba, our core values align with those of Harlequins Women. Both our teams depend on their peers to work collaboratively to get things done. We push the boundaries of performance and constantly raise the bar in our fields. Kuba and Harlequins both seek to enrich the communities they serve. Whether for rugby fans or transport users, we aim to make lives better through building connections.

Becky Lalanne adds, “Harlequins Women’s team has a spirit we admire. Every player continuously seeks to improve and excel. By partnering with a forward-thinking, dynamic team that’s inspiring the next generation of women’s rugby stars to follow their dreams, we’re reinforcing our commitment to innovation and inclusivity.”

Harlequins Chief Executive, Laurie Dalrymple says:

“We’re pleased Kuba has renewed as Official Club Partner, especially for our women’s programme ahead of a huge year for the sport. We believe the Red Roses’ triumph at a hugely successful Women’s Rugby World Cup can drive the Premiership Women’s Rugby (PWR) to new heights this season. We’re delighted Kuba has committed to the journey with us.”

As women’s rugby experiences unprecedented growth – with more fans, players, and sponsors joining the movement every day – we’re proud to stand alongside such a talented team. Here's to another rewarding year together!

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