Public transit agencies serve specific geographic regions, but overlapping areas can lead to a fragmented and confusing rider experience.
In regions lacking centralized services, where several transit agencies' services are available, riders face challenges navigating from A to B. They often need multiple apps to plan trips, access live timetables, check service disruptions, and pay fares for each leg of their journey.
Kuba's mobile app, powered by our mobility platform, can support multiple agencies in one region, providing multimodal trip planning and ticketing through a single interface.
4 benefits of a regional mobility app for the rider:
1. Combined journey planner
Kuba's journey planner uses GTFS and GTFS real time data from all agencies in the region, combining them into a single source of information. This means riders can plan journeys across any supported service region using services from multiple agencies. The fare calculation engine also advises riders on the correct tickets to purchase based on the relevant fare policies.
2. Ability to set transit agency preference
Riders can set their preferred agency, usually the one they use most frequently. If a rider is unsure, the platform can make a suitable suggestion, after which the app will customize the experience to reflect that choice. Information for the selected agency is prioritized and displayed first for the rider, including rider alerts, ticketing information, and support details.
3. Unified ticket booking and payments
Riders can easily access information and tickets for any agency in the region. With a single mobile app, riders only need to register their details once and can conveniently plan and pay for their journeys, eliminating the need for multiple apps and registrations.
4. Informed self-service experience
Through a single sign-on application, the app also provides rider alerts and self-service options for all transit agencies. Agencies can keep in touch with their riders using various communication tools, allowing a direct line of communication with their riders.
4 benefits of a regional mobility app for transit agencies:
1. Providing a seamless mobility experience
Transit agencies that collaborate to unify journey planning, ticket booking, and fare payments give their riders a connected experience. There's no need to know which transit agency's services they are using to get from A to B. Simplifying this process increases rider satisfaction, which can boost ridership.
2. App branding and customization
Kuba's mobility app can be white-labelled, with distinct branding and UI customization. This unique appearance can be maintained even when transit agencies share the platform to unify services. Meanwhile, all agencies benefit from the same rich functionality and features.
3. Your app, your rules
Within a region, individual transit agencies can apply their own fare rules and pricing structures to services available in the app. They may add mobility services specific to their area - such as micro-transit and para-transit services, even if another agency doesn't offer them.
4. Opportunity to combine fare policy
Sometimes, the transit agencies in a region agree on a regional fare policy. In this instance, when tickets are sold through the app, fare revenue is apportioned in the back office, and the correct funds are directed to the appropriate agency.
When transit agencies strive to be budget-conscious, collaborating on mobility solutions while retaining their independence is a more cost-effective strategy
Kuba's mobility app connects transit agencies, making travel seamless for riders. One app for planning, payments, and updates benefits everyone, from riders who get convenience to agencies that keep their independence while collaborating for better service.
Transform transit in your region and contact Kuba today to get started.
